Client: The Creative Momentum
Inbound marketing strategy and HubSpot expertise
SEO inbound marketing strategyemail marketing email copy editing Google Analytics Google Search ConsoleHubSpot marketing technology
The Creative Momentum is a nationally-ranked web design and HubSpot partner agency located in Atlanta that specializes in web design and development, UI/UX, inbound marketing, SEO, PPC, copywriting, conversion rate optimization and more.
Work I perform includes:
Blog traffic has grown on average 13% each month, and approximately doubled since I began working and optimizing The Creative Momentum’s blogs.
Learn more about the Creative Momentum here.
Client: Parkitect & Inboundlabs
Blog and content strategy for SEO; brand authority
Inbound marketing strategy HubSpot search engine optimization (SEO) content strategy editorial calendar management content creation copy writing copy editing Google Analytics Google Search Console marketing technology
PARKITECT is the original manufacturer and distributor of modular pumptracks worldwide. They hired InboundLabs Germany to create and manage their blog in order to increase their prominence in the SERPs (search engine results pages), build brand authority and recognition, and provide valuable content to their audience relevant to their industry. As part of the team at InboundLabs, I carried out the deliverables.
After we began publishing blogposts, search traffic increased 111% on average when comparing monthly traffic from three months in 2020 (August - October) to the same period in 2019. During that same period new users increased 113%, organic traffic increased 283%, and social traffic increased by 169%.
The blog is the highest driver of traffic to the website, representing 42% of all website traffic at the time of writing.
Learn more about PARKITECT here.
Client: Bobbi Parker-Hall
Email marketing strategy and creation; webpage builds and inbound marketing strategy
Email marketing Email automation email copywriting MailChimp marketing technology SquareSpace SEO inbound marketing strategy
Bobbi Parker-Hall specializes in helping women that are 50+ get in the best shape of their lives. As part of her brand, she offers asynchronous online fitness programs that are distributed through email.
Work I perform includes:
Bobbi received a record number of enrollments (50+) for one of the first workout programs we launched together.
Learn more about Bobbi Parker-Hall here.
Copy editing and webpage build example
Client: Inf!navate
Website SEO audit; inbound and digital marketing strategy recommendations, as-needed copy-editing and email marketing support
SEOinbound marketing strategyemail marketingemail copy editing, Google AnalyticsGoogle Search Console HubSpot marketing technology
Inf!navate provides supplemental staffing and consultancy services for the IT industry. Under new ownership in 2019, the firm sought recommendations for improving their digital inbound marketing strategy and foot print.
I provided an SEO audit and inbound marketing recommendations for inf!navate. The work included:
Additional work I provided included:
Learn more about inf!navate here.
Client: NWEA
As-needed email marketing support
email marketing Marketomarketing technology QA (quality assurance and testing)
NWEA is mission-driven and student-centric. Their research-based, not-for-profit organization creates academic assessments for students pre-K through 12, and are currently used by over 9,500 schools and districts in 145 countries.
NWEA maintains a robust email schedule for their global clients that promotes monthly and periodic newsletters, grant opportunities, and events. I provide NWEA with as-needed email marketing support. NWEA provides copy, images and links, and I add the contents in the email service provider, and QA (quality assurance and testing) emails - reviewing plain and HTML versions - prior to scheduling.
Learn more about NWEA here.
Client: HighViz Marketing
HubSpot, website and content tasks
HubSpot icopywriting for SEO (website, images, metas) QA (quality assurance and testing)
HighViz Marketing is a HubSpot partner that specializes in providing inbound marketing for forklift dealerships and the material handling industry. HighViz needed an extra set of HubSpot-saavy hands to complete a new website launch for Southern States Toyota Forklift.
Work I perform includes:
Post-launch, Southern States Toyota Forklift saw their forklift certifications more than double and monthly site traffic broke a record after only one month.
Learn more about HighViz Marketing here.
“I was impressed with Marian’s organizational skills and I loved that she always solicits feedback so that communication is clear and projects move forward.”
